Privacy Policy

Last updated: October 2025

1. Introduction

Welcome to Paul Antony Home Furniture (“we”, “our”, “us”).
We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website www.paulantony.uk, make a purchase, or contact us.

We act as the “data controller” under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Our registered business address:
Paul Antony Home Furniture
Huyton, Liverpool, United Kingdom
Email: info@paulantony.uk

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2. Information We Collect

We may collect and process the following types of personal data:

a. Information you provide directly

• Name

• Contact details (email, phone number, address)

• Order details (items purchased, delivery address, payment details)

• Messages or enquiries sent via our contact forms or email

b. Information collected automatically

When you visit our website, we automatically collect:

• IP address

• Browser type and version

• Pages visited and time spent on the site

• Cookies and tracking technologies (see Section 8)

c. Information from third parties

We may receive information from:

• Payment processors (e.g., Stripe, PayPal)

• Delivery and courier partners

• Advertising and analytics providers such as Google Analytics or Meta Pixel

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3. How We Use Your Information

We use your personal data for the following purposes:

• To process and deliver your orders

• To communicate with you about orders, enquiries, or support

• To improve our website and customer experience

• To send marketing communications (only if you’ve opted in)

• To comply with legal or regulatory obligations

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4. Legal Basis for Processing

We process your personal data based on one or more of the following legal grounds:

• Contractual necessity – to fulfil orders and provide customer service

• Legitimate interests – to operate and improve our business

• Legal obligations – to comply with tax or accounting laws

• Consent – for marketing communications or cookies

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5. Sharing Your Data

We only share your data when necessary, and only with trusted third parties, including:

• Payment service providers (for secure payment processing)

• Delivery and logistics partners

• IT service providers (hosting, analytics, marketing tools)

• Legal or regulatory authorities when required by law

We never sell your data to third parties.

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6. Data Retention

We retain your personal data only for as long as necessary:

• Customer and order information: up to 6 years (for tax and accounting purposes)

• Marketing data: until you withdraw your consent

• Website analytics data: typically 26 months

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7. Your Rights Under GDPR

You have the right to:

• Access your personal data

• Request correction of inaccurate information

• Request deletion (“right to be forgotten”)

• Restrict or object to processing

• Withdraw consent (e.g., unsubscribe from marketing)

• Request a copy of your data in a portable format

To exercise these rights, contact us at info@paulantony.uk.
We will respond within one month.

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8. Cookies and Tracking

Our website uses cookies to enhance your experience and analyse traffic.
You can control cookies through your browser settings or decline non-essential cookies when prompted.

Types of cookies we use:

• Necessary cookies – for website functionality

• Analytics cookies – to understand usage and improve performance

• Marketing cookies – to show relevant ads (only if you consent)

For more details, see our Cookie Policy (if applicable).

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9. Data Security

We use appropriate technical and organisational measures to protect your data, including:

• SSL encryption on our website

• Secure payment gateways

• Restricted access to personal data within our team

Despite these measures, no online system can be completely secure.

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10. International Transfers

We primarily store and process data within the UK and the European Economic Area (EEA).
If data is transferred outside the EEA, we ensure adequate safeguards such as Standard Contractual Clauses (SCCs) are in place.

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11. Changes to This Policy

We may update this policy from time to time. The latest version will always be available on our website, with the date of the last update shown at the top.

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12. Contact Us

If you have any questions about this policy or how we handle your data, please contact:

Paul Antony Home Furniture
📍 Huyton, Liverpool, United Kingdom, L36 6AN
📧 info@paulantony.uk

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk

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